75% of new businesses undercharge—without realizing it.
Most pricing is reactive: driven by intuition, comparison, or fear of rejection.
Founders often delay pricing optimization until late-stage—missing out on compounding revenue early.
Yet research shows pricing improvements generate 2–4× more revenue impact than acquisition gains.
The Pricing Edge is a free resource to unlock your revenue potential, built on 10+ years of behavioral economics experience.
You'll discover:
→ The pricing mistakes even smart founders make—and how to fix them fast
→ A proven system to align pricing with customer value and scalable growth
→ How to raise prices confidently, with scripts that keep customers on side
Built for founders, accelerators, and investors who want monetization that actually drives growth.
Smarter Pricing.
Faster Growth.
Stronger Revenue
We turn pricing into a growth lever—blending monetization strategy,
analytics, and behavioral economics to unlock revenue.
Pricing:
Architect models that steer users toward higher-value choices
Engagement:
Design stickiness through behavior loops
Conversion:
Remove friction at critical decision points
www.decisionalpha.co